Tech Turtle
Generates the demand- Website
- SEO & search visibility
- Paid marketing when active
- Conversion architecture
Customer Story • Contractor
How a 4-person contractor added roughly $133,000 in revenue by making sure every lead got answered.
$133K in added revenue.
4 people.
Zero unattended leads.
Fleming Exterior was already generating demand through its website, search visibility, advertising, referrals and paid lead sources. The problem was what happened after the inquiry arrived. LeadRilo brought every opportunity into one operating system, protected missed calls, automated follow-up and gave the team visibility from first contact through booked work.
- Location
- Montgomery, Missouri
- Team
- 4-person team
- Business context
- ~$1.3M+ annual business
flemingexteriorllc.com
Website & SEO by Tech TurtleManaged with LeadRilo
- Additional revenue attributed in first 9 months
- ~$0K
- Response rate since LeadRilo
- 0%
- Leads followed up and growing
- 0+
- Missed calls recovered on average
- 0–8/mo
Before LeadRilo
The leads were coming in. Devin couldn't always stop working to answer them.
Devin often works directly on jobs. Before LeadRilo, paid and organic inquiries could arrive while he was in the middle of the work that pays the bills — and response depended entirely on someone noticing in time.
- On a roof
- Working a remodel
- Meeting a customer
- Managing a crew
- Handling another project
You already paid for the lead.
The customer doesn't care that you're on a job.
40–45%
Estimated prior response rate
Owner estimate
100%
Response rate since LeadRilo
Current result
Instant automated first-response capability — LeadRilo can respond immediately when configured to do so, so an inquiry never sits unseen.
Every source in one place
Facebook. Google. Website. Angi. Calls. One place to run the opportunity.
Today Fleming Exterior uses LeadRilo to centralize opportunities from every channel. The team no longer needs to remember where a lead came from — LeadRilo gives the business visibility into the origin and status of every opportunity.
GoogleWebsiteFacebookAngiPhone calls
LeadRilo captures, organizes & tracks every one
Attribution
Devin thought it was word of mouth. The data told a fuller story.
Before the combined Tech Turtle + LeadRilo system, new business was often assumed to be word of mouth. In reality, Tech Turtle's website and search visibility were contributing substantially to demand — and LeadRilo made the true source easy to see.
Before
“Probably word of mouth.”
After — actual tracked sources
- Website
- Angi
- Phone
- Referral
Real source tracking — visibility into where opportunities actually come from.
The system
Demand is only valuable if somebody handles it.
Three parts, each doing what it does best. LeadRilo did not replace Fleming Exterior's reputation, craftsmanship or sales ability — it made sure those advantages were never wasted because somebody missed an inquiry.
LeadRilo
Protects & manages it- Lead capture & source organization
- Missed-call recovery
- Automated follow-up & SMS
- Assignment, estimates & pipeline
- Revenue attribution & AI assistance
Fleming Exterior
Does the selling & the work- Responds
- Estimates
- Performs the work
- Closes business
The lead that changed the process
One missed opportunity was enough.
Before LeadRilo, Fleming Exterior lost a meaningful local-business opportunity in Montgomery simply because too much time passed. We'd love to say LeadRilo arrived in time and rescued the deal — it didn't. That missed opportunity became the reason the process had to change.
Inquiry
Google · Website · Facebook · Angi · Phone
Captured
Every source lands in one place
Source identified
No more guessing where it came from
Response initiated
Immediate first-response when configured
Team notified
The right person gets the lead
Follow-up tracked
Nothing slips between the cracks
Appointment
Estimate
Won / future action
Revenue attributed back to the source
Since implementing LeadRilo, Fleming Exterior hasn't had the same problem again.
Every inquiry now has somewhere to go and a system for making sure it keeps moving — from first contact through booked work and attributed revenue. Fleming Exterior has since closed its first two larger local-business opportunities after adopting LeadRilo.
- Communication
- Tracking
- Automation
- Revenue
Missed call recovery
A missed call doesn't have to become a missed job.
When Devin or the crew can't answer, LeadRilo helps make sure the opportunity doesn't simply disappear. Fleming Exterior recovers an average of 6–8 missed calls per month through LeadRilo-supported immediate follow-up.
Not every recovered call converts — but every one gets a chance it wouldn't have had before.
LeadRilo notification
- New lead
- Assigned to
- Devin
- First response
- LeadRilo replied
- Status
- Appointment requested
- Call missed01
- LeadRilo captures02
- Immediate follow-up03
- Customer replies04
- Appointment or future call05
- Team notified06
Follow-up & booking
Follow-up that keeps moving.
LeadRilo has supported follow-up with 517+ leads for Fleming Exterior — and counting.
517+Leads followed upAnd growing
2 in 3Move to bookingCustomer-supplied metric
78%Of bookings closeCustomer-supplied metric
These figures are reported independently. They may reflect different timeframes or lead cohorts, so they should not be multiplied together to derive a total job count.
Team adoption
Built for the whole crew, not just the owner.
All four people at Fleming Exterior — Devin and his three team members — can access LeadRilo. The system works continuously so the team doesn't have to live inside it.
- Checks LeadRilo about twice a day
- Receives email updates
- Can add and upload relevant details
- Keeps lead information together
- Can see what needs attention
Lead assignment
LeadRilo removes “who was supposed to call them?” from the workflow. Opportunities move to the right team member, so the next step is always clear.
The team checks in about twice a day — the system handles the continuity in between.
A different problem
What happens when the pipeline starts working too well?
Fleming Exterior has currently paused active Tech Turtle marketing while navigating a strong influx of work — evaluating hiring, capacity and prioritizing higher-value jobs.
With strong demand already present, the conversation has shifted from “Where do we find work?” toward “Which work should we take?”
The results
Nine months. One operating system. Real numbers.
LeadRilo doesn't need to generate another hundred leads to create value. Sometimes the highest-value opportunity is answering the leads the business already paid to get.
~$133K
Additional revenue attributed in the first nine months
Attributed to LeadRilo-assisted lead recovery, response and follow-up — not a guaranteed or audited-causation result.
October 2025 – July 2026
100%Response rate
517+Leads followed up
6–8/moMissed calls recovered
2 in 3Leads move to booking
78%Bookings close
4Team members on the platform
The added revenue did more than improve a dashboard — it contributed to a meaningful bonus for the four-person team.
Metrics supplied by Fleming Exterior / LeadRilo operational records. Revenue attribution reflects LeadRilo-assisted recovery and follow-up and should not be interpreted as a guaranteed result. The estimated prior response rate (40–45%) is an owner estimate, not independently audited data.
“Logen Doiel at Tech Turtle did an awesome job building our website. Logen Doiel kept great communication with us and took our ideas to another level. I highly recommend using Tech Turtle for your website!”
Devin Fleming, Fleming Exterior LLCExplore the platform
The system behind the story.
Every part of the Fleming Exterior workflow maps to a capability you can put to work in your own business.
Contractor questions
How LeadRilo works for contractors.
LeadRilo captures inquiries from every source into one place and can initiate an immediate first response when configured to do so, so a lead never sits unseen while the owner or crew is on a job.
Yes. Fleming Exterior uses LeadRilo to centralize opportunities from Google, its website, Facebook, Angi and phone calls, with each source categorized and organized in the dashboard.
LeadRilo can help capture the missed call and trigger immediate follow-up so the opportunity does not simply disappear. Fleming Exterior recovers an average of 6–8 missed calls per month this way. Not every recovered call converts.
Yes. All four people at Fleming Exterior — the owner and three team members — can access LeadRilo, with lead assignment so opportunities move to the right person.
Yes. LeadRilo gives visibility into the origin and status of each opportunity, which helped Fleming Exterior see that demand it once assumed was word of mouth was substantially driven by its website and search visibility.
LeadRilo supports estimate forms and follow-up workflows for contractors as part of managing an opportunity from first contact through booked work.
No. LeadRilo does not create demand. It protects and manages the demand a business already generates through its website, advertising, referrals and paid lead sources.
Yes. Tech Turtle Websites & Marketing helps generate demand through websites, SEO and marketing, and LeadRilo provides the operating system to capture, respond to and follow up on that demand.
No. The ~$133K figure is additional revenue attributed to LeadRilo-assisted recovery, response and follow-up over nine months for one customer. It is not a guarantee, and results depend on the demand and sales ability a business already has.
Your leads are already costing you money
What happens to your leads when you're on the job?
If customers are calling, filling out forms, messaging your business or responding to ads, LeadRilo gives those opportunities somewhere to go — and gives your team a system for making sure they keep moving.
You paid for the lead. Don't lose the job.