How much could missed calls be costing your business?
Every missed call could be a booked job that never happened. Estimate the potential monthly and annual opportunity in your missed calls — using assumptions you set yourself.
Your assumptions
You control every assumption. Conservative inputs give you a number you can trust.
Wrong numbers, vendors and existing customers are not new opportunities.
Potential opportunity
$5,400
This is a potential opportunity based on your assumptions — not revenue you are guaranteed to be losing. Not every missed caller would have become a customer.
See how LeadRilo handles missed opportunities
LeadRilo can acknowledge inbound inquiries instantly, route missed calls to a fast text-back, and make sure every opportunity has an owner and a follow-up — so fewer real leads slip through.
Results are estimates based on the information you enter and are intended for planning purposes. Actual business performance varies.
What this tool calculates
This calculator estimates the potential revenue opportunity represented by the phone calls your business misses each month. It multiplies your missed calls by the share that are genuinely new sales leads, then by your booking and closing rates and average job value, to show a monthly and annual opportunity figure.
Who it's for
Any phone-driven service business — home services, trades, field service — where a missed call can quietly become a competitor's job. It is especially useful if you handle calls during field work or have limited after-hours coverage.
How the calculation works
- Missed lead opportunities = missed calls × % that are real leads
- Potential bookings = opportunities × booking rate
- Potential sold jobs = bookings × close rate
- Potential revenue opportunity = sold jobs × average job value
The annual figure is simply the monthly opportunity multiplied by twelve.
How to interpret your result
Treat the output as an upper-bound planning figure, not a loss you are definitely incurring. The honest value of this exercise is directional: if the potential opportunity is large, a faster, more reliable response process is likely worth investing in. If it is small, your attention is probably better spent elsewhere.
Important assumptions
We intentionally say potential revenue opportunity rather than “revenue you are losing,” because not every missed caller would have purchased. All assumptions are yours to set — the tool adds no hidden multipliers or industry benchmarks.
Frequently asked questions
- Is this how much money I am losing from missed calls?
- No — and we deliberately avoid that framing. It is a potential opportunity. Not every missed caller is a real sales lead, and not every real lead would have booked or bought. The calculator shows what the opportunity could be worth under the assumptions you set.
- What percentage of missed calls are usually real leads?
- It varies widely by business and how you get calls. Wrong numbers, spam, vendors and existing customers are not new opportunities. Start conservative — many owners use 50–70% — and adjust based on what you actually see.
- Can LeadRilo recover every missed call?
- No tool can guarantee recovery. What a system like LeadRilo can do is make sure a missed call triggers an immediate response and an owned follow-up, so real opportunities are far less likely to be forgotten.